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Company Introduction

Benesse Hong Kong Co., Limited ("BHK"), a trading company established in December 2003, is dedicated to pursuing significant progress in the quality control and attaining thorough cost- effectiveness on China-produced educational items and toys.

*Educational items and toys are products periodically sent as supplements to customers of the "Shinkenzemi" and "Kodomo Challenge", the series of correspondence courses provided by Benesse Corporation.

*As manufacture and quality control are carried out by subcontracting factories in China, Benesse Consulting for Educational- Products Producing (Shenzhen) Co., Ltd. was established in Shenzhen in Guangdong Province to manage the production. Also, an additional representative office was established in Vietnam in order to promote the simultaneous production bases.

*Although the products to be developed are targeted mainly for Japanese market, we also support the production of products of Benesse Corporation for overseas market in Taiwan, Korea and China which are being expanded.

Introduction to Benesse Holdings, Inc.
Benesse Holdings, Inc. is a prominent company in Japan currently making headway in the education and general living industries (In 2014, company turnover was ¥463 billion).
BHK and Benesse Corporation are wholly owned subsidiaries of Benesse Holdings, Inc.

BHK Group History
December 2003 BHK was established and operation began.
February 2004 Representative Office was established in Shenzhen, China ("BSZ")
2006 BSZ becomes a limited company - Benesse Consulting for Educational- Products Producing (Shenzhen) Co., Ltd.
2007 Product development commences in Vietnam
2009 The office of BHK was moved to the current location
2011 In order to facilitate the full-scale product development in Vietnam, a Representative Office was set up in Ho Chi Minh City
2012 Hang Zhou Office was set up to strengthen the management of subcontracting factories located in suburbs of Zhejiang Province
Sales exceed HKD 500 million
2013 10th anniversary of the Company
The office of BSZ was moved to the current location
2015 Representative Office in Vietnam was moved from Ho Chi Minh City to Hanoi
ベネッセ香港 (Benesse Hong Kong Co. Ltd.)(倍樂生香港有限公司)
Representative Katsuyuki Kurihara (Managing Director)
Tel. Number (852) 2598-8800
Capital HK$3.60 Million
2014' Sales HK$503 million
Address Room 808, Tower 1, Grand Central Plaza, 138 Sha Tin Rural Committee Road, Sha Tin, New Territories, Hong Kong
ベネッセ深圳 (Benesse Consulting for Educational-Products Producing(Shenzhen) Co., Ltd.)(倍樂生教具技術諮詢(深圳)有限公司)
Representative Katsuyuki Kurihara (Managing Director)
Tel. Number (86) 755-8257-1000
Capital US$140,000
Address Room 505・506・508・509, 5F International Chamber Of Commerce Tower, Fuhua Third Road, Futian District, Shenzhen, Guang Dong, 518048 China
ハノイ駐在員事務所 (Benesse Hong Kong Co., Ltd. – Hanoi Representative Office)
Chief Representative Hironori Yamamoto
Tel. Number (84)-4-3212 1488
Address Room 1303, 148 Tower, 148 Hoang Quoc Viet Street,
Nghia Tan Ward, Cau Giay District, Hanoi , Vietnam



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